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Can you renounce Facebook for 99 days?
This is a dare put forward by a Dutch non-profit organization, Just, based in Leiden, The Netherlands. As a way of protest against Facebook’s contentious research on the behavior of FB users in 2012, Just has suggested that users ostracize the social media website in a campaign called,”99 Days of Freedom.”
Just’s website states: “In response to Facebook’s controversial mood experiment involving some 700,000 unwitting users, we present you 99 Days of Freedom; an online study on how life without Facebook impacts user happiness. Joining is very simple: follow our three-step instruction to join the experiment for as long as you like. We can’t wait to hear how you spend your time off.”
The campaign is devised to check if kicking the FB habit makes users happier.
The Financial Express reported that the challenge proposes users to stay away from Facebook for 90 days and take part in a happiness survey after 33, 66 and 99 days without the service.
Facebook says its 1.2 billion users post updates, browse links and photos on average of 17 minutes per day.
Just asserts that people who refrain from logging in to Facebook will save on average 28 hours and may discover that they lead more fulfilling lives.
Facebook users interested in taking up the survey have to visit the link, change their profile photo, click the ‘countdown’ link and then complete anonymous happiness surveys during the time period. “Our prediction is that the experiment will yield a lot of positive personal experiences and, 99 days from now, we’ll know whether that theory has legs,” Just wrote in a press release.
Facebook, which was severely criticized for the 2012 mood experiment, has been a constant bugbear of late due to its privacy issues, ad programs and changes to news feeds. The nonprofit group maintains it is conducting a social experiment and is in no way anti-Facebook.
The 99 Days of Freedom website reports that over 3,200 people have signed up for the survey.