Hello by Adele is smashing world records. The video on Vevo.com was viewed 27 million within just 24 hours after its release last week. The song has surpassed Taylor Swift’s “Bad Blood” video, which had raked in 20 million views on its first day.
The song is the lead single from Adele’s new album, 25, which will be out on November, 20. The music industry was expecting a good response to Adele’s latest number, given that the singer had taken a four-year break after her last album, 21. Hello was released by XL Recordings on 23 October, 2015.
“My last record was a break-up record,” Adele wrote about the new album in a note on Facebook last week, “and if I had to label this one, I’d call it a make-up record. I’m making up with myself. Making up for lost time. Making up for everything I ever did and never did.”
Hello has about 71 million views currently and it has a long way to go to catch-up with Bad Blood’s 598 million views. Still, sales of the new number by Adele are likely to increase in the next few weeks.
Adele’s latest track has led to a collective obsession. According to Lindsay Holmes of the Huffington Post, sad songs tug at the heartstrings and feel therapeutic.
We connect to things when they feel personal — and music is certainly no exception,” Holmes writes. “Add this to some simple brain science and you have a powerful combination: Attachment and repetition.”